About company | Simple

About us

Simple’s mission is to improve quality of people’s lives by revitalising wine culture in Russia.

The most comprehensive and wide assortment of the world’s best wines and spirits, the ultimate range of categories and styles fitting any taste and budget, as well as high level services refined through the long history of Simple Group in Russia — that is our key offer to our business partners, consumers and the broad range of wine enthusiasts.

Today, Simple is proud to offer:

One of the world’s largest wine and spirits portfolios

5 000+ wines and spirits SKUs, a wide range of professional glassware and other accessories, waters and nonalcoholic beverages.


Simple’s portfolio is based on dozens of the most influential wine and spirits brands in industry, as well as enhanced by key wineries of all major regions from around the world and hundreds of small artisanal producers.


We follow and anticipate all key new developments in the world of wine and spirits and continuously bring innovation to our portfolio and to our clients.


As a sustainability-oriented business, many of our partners strictly follow the principles of organic, biodynamic and the most natural wine production. Wine and other beverages that follow those principles have been an inspiration of ‘Green Selection by Simple’ project.

All around drinking culture

Professional glassware and accessories, alongside with good mineral water, are very important for the wine services, and Simple can provide consumers and HoReCa clients with everything they need.

in import of premium wines*
in import of Italian wines incl. mass-market*
in import of alcohol*
in import of champagne*


● Eight offices in key regions of the country and a wide distribution network over the entire territory of the Russian Federation, from Kaliningrad to Vladivostok

● Reliable support of our brands thanks to effective marketing communication and developed brand management

● Well-organized modern logistics: licensed warehouses, proprietary vehicles and delivery service

● World experience and expertise at the annual Simple Congress, educational programs for our partners, specially designed educational courses and pre-diploma preparation in the WSET system in the «Enotria» school

● Longstanding partnerships with producers around the world, stable partnership with key players in the HoReCa and Retail channels


● A constantly growing network of SimpleWine shops in Moscow, Saint Petersburg, Rostov-on-Don, Sochi and Yekaterinburg. Every wine boutique features popular wines from the assortment of Simple and specially selected wines from the Simple Collection.

● The internet showroom of SimpleWine.ru, with a personalized interface and easy searching through the full Simple assortment, regular special offers

● Loyalty program «Simple Wine Privé» for private clients, creation and planning of wine collections, equipping of premises for storing wine, organization of wine tours and expert tastings

● Nonstop wine education: tastings in our wine boutiques, wine festivals, and the most complete library of articles and books about wine in Russian, from our own publishing house, Simple Media

* Customs statistics for 2021

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