Retail

The wine brands that Simple brings to the Russian market are sales leaders in retail chains and stores around the world. Consumers in Russia have also come to appreciate them as a safe bet that the purchase will offer the best balance of price, quality, and image.

Russia is huge in size and diversity, and so is its retail sector. Simple is a company with national reach and its retailer customer base covers more than 46 000 outlets across the country. We serve all formats, from a local wine store to a nation-wide retail chain, including well-known international players such as Auchan, Metro Cash & Carry and Selgros. In fact, all major Russian retail chains are our customers.

Not every retailer is expert in wine, but this is never a problem for our customers. We offer them professional assistance in putting together a product matrix, provide them with marketing support for products from our range and training for salespeople and consultants in their wine departments.

Simple Group has offices and warehouses in seven major cities across Russia — Moscow, Saint Petersburg, Rostov-on-Don, Krasnodar, Sochi, Ekaterinburg, and Novosibirsk. They form a supply backbone of our own nation-wide distribution network, making sure that it runs smoothly and efficiently. Our regional representatives work in another 40 cities.